CONCEPTUAL PLANNING & IMPLEMENTATION
Briefing: Planning of the event, space and design concept in cooperation with the local marketing department. Coordinating the completion of the project, implementation and styling. Presenting a product collection launch of IKEA and HAY. Creating an unexpected interior design concept, which simultaneously secures the companies identity. Impress and entertain the invited press and influencers to secure publicity and a positive impact on social media.
Location: Copenhagen, event location, 1700 sqm, in- and outdoor space.
Concept: Each view, angle and detail of the space must be social media photo-worthy. A strong colour scheme and the repetitive usage of form language unifies the space. Each product collection has been given its stage to perform strongly on its own. Creation of rooms within the room by using different flooring and theatralic velvet curtain drops, lighting and constructed cubes as room dividing elements. Working only with the IKEA range, but giving the items a new face and identity by combining them with selected vintage items, spray painting them and presenting the products in unexpected scales and combinations. Reinventing and styling IKEA food in an Instagram-friendly way.