CONCEPTUAL PLANNING & IMPLEMENTATION
Briefing: Customers, co-workers and visitors are astonished by the unique IKEA roof top café where they meet, feel and taste sustainability - the IKEA-way.
Location: IKEA, Kaarst, newly built sustainable store
Concept: Let’s think green in every detail! The center piece is a greenhouse with tons of plants on display. Create a homey and personalized atmosphere where Scandinavian home furnishing meets an urban jungle. Enhance customers of any age to stay, socialise, spend time together or apart, digitally connect on an iPad station, join an event on stage, play in the kids entertainment area, or just chill in offline mode in one of the boxes. Work with a strong recognition of the IKEA brand and its own philosophy. Be the No.1 topic of the town!