CREATIVE PROCESS, CONCEPTUAL PLANNING & IMPLEMENTATION
Briefing: Plan and execute the new “Living room”. A multi-use space in the entrance area of IKEA’s headquarters Hubhult. Here you meet, wait, work, and relax in a space which transmits IKEA’s surprising, functional and Swedish home furnishing competence.
Location: Award-winning IKEA headquarters, Hubhult in Malmö.
Briefing: Be unexpected and surprising! Inspire and welcome both internal office co-workers as well as external visitors, who are new to the IKEA brand. Create a multifunctional space to meet and greet, work, disconnect, and even have a snack away from the co-worker restaurant. Keep in mind the limited budget and a future vitality of the design when planning a solution. Lead an extensive creative process and workshop.